Human-generated stories. Told by humans, for humans.

THE PLACES & THINGS

YOU KNOW.

BUT, THROUGH A DIFFERENT LENS.

On digital platforms, consumption is high, but understanding is low. We want to change that.

There's a story to everything, and we focus on shining light on it.

Alongside thoughtful brands and purpose-driven initiatives, we produce content that documents wildlife, places, people, and culture.

The kind of content that sparks connection in an increasingly disconnected world.

STORIES THAT LAST LONGER THAN A SCROLL

wildlife | slow travel | culture

Founded by two humans, Cedric Choo & Safiah.

Brands and clients worked with, produced for, or collaborated on projects.

Coral fragments planted with Livingseas in support of the coral restoration project in Padangbai, Bali.

Trees planted with APE Malaysia for restoration of the forest corridor along the Lower Kinabatangan, Sabah, Malaysia, Borneo.

May 27th, 2026

Wildlife

Slow Travel

Culture

"Cedric & Safiah have been a joy to work with. Their consistency and commitment to delivering quality work makes the process enjoyable and fuss-free, and it was an easy decision to allow them freedom to create. Plus, their dedication to conservation and sustainability is admirable and inspiring. It's easy to feel proud working with them, and we're glad that Sony's gear was able to play a role in supporting their visual storytelling magic."

Robin Loh,

Senior Product Marketing Executive, SONy singapore

"Over the past year, collaborating with Safiah and Cedric has been an incredibly positive experience. They demonstrate a strong creative flair in their work, producing videos that are well thought through, beautifully executed, and backed by strong storytelling. Beyond their creative capabilities, they consistently ensure that the brand voice is reflected in every piece of content, proactively checking in with us to refine and strengthen the work. Their reliability is also commendable, deliverables are always submitted on time without the need for follow-ups. We highly value this partnership and look forward to what's ahead.“

SI YING, SENIOR SOCIAL MEDIA EXECUTIVE, GETGO SINGAPORE

“Working with the 4one team in Australia was a dream – they were on it at every point of the way, capturing every moment of our brief perfectly! “

SALLY ANDREW,

PRODUCER,

CONTIKI HOLIDAYS

"A big thank you to Safiah & Cedric from 4one for capturing beautiful footage of our Forest Clean-up at Pulau Ubin. They were a pleasure to work with — flexible, professional, and delivered a well-produced video and photographs faster than expected. We truly appreciate their generosity in supporting our work and their passion for storytelling through

visuals! “

Kerry Pereira, Members & Outreach Manager, Nature Society Singapore

The campaigns launched with their shoots push more sales than other campaigns do.

"They’ve helped me launch an entire collection of hair oils with stunning, meaningful and purposeful visuals. The team is also incredibly easy to work with and are dedicated and committed to putting their best foot forward! They grasp concepts very quickly and accurately and provide results that exceed your expectations every single time. "

MONICA, OWNER,

HAIRCAREBYMON

"Cedric and his team's attention to detail, creativity, and seamless execution made the entire process smooth and enjoyable. He perfectly captured the essence of InCorp’s new office and services with a high-quality, engaging video.”